REVIEWING SOME ONLINE CONTENT EXAMPLES IN THE MODERN DAY

Reviewing some online content examples in the modern day

Reviewing some online content examples in the modern day

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Below is an introduction to mass media, with a discussion on the production and distribution of material on the internet.

In the present day, . online platforms have made it considerably easier for everyone to produce and share material. Formerly, creating material for a broad audience necessitated connectivity to a collection of important resources and funding. Presently, with using smart devices and typical digital innovations, digital media content examples for instance, short form videos, website articles and podcasts can be quickly developed with just a couple of basic devices, in addition to reaching a large audience, really quickly. This has opened the door for more diverse voices, specifically those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media channels, suggesting that social media has created a place for underrepresented communities to share their stories.

The increase of online content has completely changed what is meant by the term mass media. Previously, mass media followed a hierarchical arrangement, using a top-down media model. Usually, a small group of experts, such as newspaper publishers or journalists, who would create content for big audiences who mostly just consumed it. However, today, with the help of the internet, the face of media has seen considerable modification, making the usage and accessibility of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are revealing that people can produce and share their own material, just as quickly as they can absorb it. Social media has enabled anyone to contribute to public discussions, rather than just the major media providers and so as a result, mass media is no longer controlled by a couple of big advocates. Rather, it is spread throughout countless user stories around the globe.

In the online media landscape, what we see online is largely decided by algorithms which are shaped by our online habits. Each social media platform utilizes its own automated system to suggest new content and recommend material that will interest the user. The types of media content examples that will be revealed to a user is created to keep users engaged. The algorithms are developed to keep people stimulated by recommending and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can restrain the areas of media that individuals are exposed to, developing more detachment and bias amongst users around social issues. Those who are associated with media production, like the founder of the fund that has stakes in Sky, for example, would recognise the impact of social media networks in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated content in the media landscape.

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